About the Founder
Hi, I’m Ira J. Lawson, Founder and CEO of The Lawson Method. People often call me “The People’s Coach” because I have a gift for seeing the potential in others and helping them unlock it.
My journey has taken me through leadership development, client success, and what I like to call focus & productivity coaching — work that helps people strengthen the skills they need to manage life, leadership, and change with clarity and confidence. Along the way, I’ve learned that transformation isn’t about fixing what’s “wrong” with you; it’s about aligning with who you truly are.
I started The Lawson Method because I believe alignment is power. When we live and lead from a place of authenticity, everything shifts — our confidence, our relationships, our work, and our sense of fulfillment. My mission is simple: to help you find that alignment and turn it into lasting success.
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